値の張るアントレをメニューに載せると、それを注文する人がいなくても、レストラン全体の収入が増える。5000円と3000円のコースが２つだけしかなければ安い3000円が売れるが、8000円のコースを加えると5000円を選ぶ人が増えるからである。メニューの作り方だけで消費者行動を操る実例がいくつも示されている。
quote mask
— 情報考学 Passion For The Future (via picapixels) (via unsuns) (via petapeta) (via kml) (via konishiroku) (via proto-jp)
2008-12-16 (via gkojay) (via pepepepe) (via s-hsmt) (via etecoo) (via fmfy) (via iymsts)
  1. shortcutss reblogged this from shinoddddd
  2. ki1nskw reblogged this from motovene
  3. t---n---t---u---m---b---l---r reblogged this from motovene
  4. motovene reblogged this from daizydaizy
  5. daizydaizy reblogged this from tex
  6. tex reblogged this from nashi-kyo
  7. stador74 reblogged this from s-hsmt
  8. kobediet reblogged this from clione
  9. ogasawara reblogged this from clione
  10. grandciel reblogged this from book-cat
  11. mmtki reblogged this from non117
  12. writerman-js reblogged this from cherub69
  13. all100yen reblogged this from ideacloud
  14. book-cat reblogged this from syumari
  15. nobby0-0 reblogged this from yaruo
  16. takaya030 reblogged this from zocchi
  17. arwing reblogged this from yaruo
  18. silyl reblogged this from underthebridge
  19. natalico reblogged this from dotnuke
  20. dotnuke reblogged this from yuasa
  21. cyzo reblogged this from yaruo
  22. niu0 reblogged this from junmyk
  23. h-c reblogged this from yaruo
  24. ishioka reblogged this from kamito
  25. kamito reblogged this from jahumming
  26. wave-rapids reblogged this from kanesyoh
  27. k15h14 reblogged this from jahumming
  28. wenorama reblogged this from tokunoriben
  29. s-takagi reblogged this from yaruo
  30. junmyk reblogged this from kissmyhipbone
  31. tadanekayaku reblogged this from yaruo
  32. kennak reblogged this from jahumming
  33. gaibukioku reblogged this from wayayaya